Amazon has expended plenty of effort to become your go-to place to buy clothes, and it is clearly making inroads. In particular, it appears to be scoring in the category of basics such as undershirts and socks. But the site still isn’t a great shopping experience for more fashion-oriented purchases — and it will need to be if it is to lure more marquee apparel brands and increase its market share.

So I was curious when Amazon recently launched a new feature in its app called StyleSnap. The artificial intelligence-powered tool allows users to upload a photo — a screenshot of a celebrity’s Instagram post, say, or maybe a photo snapped of a friend at a party — and it will offer up similar outfits for purchase on Amazon.

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