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The sea’s trophies of decadence — West Coast rock lobster and bluefin tuna — are no longer available for the eating pleasure of South Africans who are concerned about their exploitation. Fish consumption is set to increase by almost 86% from 2006 to 2030, the World Bank says. Consumption has doubled in the past 30 years, leading to more than 80% of the world’s commercial fish species being fully exploited or unsustainable — affecting the oceans and the many people who rely on fish and fishing. Many fish species are in trouble, endangered or red-listed. The situation may be mitigated by the consumers of the next generation, the millennials, born between the early 1980s and the mid-1990s. They are the world’s most diverse and largest living generation, and their purchasing behaviours heavily influence current and future seafood consumption and the health of the oceans. Among those who can afford to eat seafood, millennials can make the biggest change through action. Statistics show th...

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