TOURISM
LGBT travellers offer a large and diverse market for operators
Tour operators, take note: the Second Global Report on LGBT (lesbian, gay, bisexual and transgender) Tourism, produced in partnership by the UN World Tourism Organisation and the International Gay and Lesbian Travel Association, states that "this dynamic segment has proven its capacity to become a powerful vehicle for economic development". For travel writer and content creator Mark Chesnut there are many exciting trends and tactics businesses can use to reach a demographic that the World Travel Market estimated to be worth more than $211bn in 2016. "My first tip is to forget that these travellers are LGBT, for just a moment," he says. "As we know, these travellers are incredibly diverse, just like the so-called ‘mainstream’ market. "This means that in order to successfully target LGBT travellers, you’ve got to consider the diverse market segments within that niche. You can have single travellers or families with kids. You can have upscale travellers or budget travellers. You can ha...
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