Group tours for holidays around SA usually attract foreign travellers. South Africans, it seems, are not really interested in tours of their country. Which is tough for solo travellers wanting company, or novices unsure of how to arrange a trip. Soul Traveller aims to fill this gap by offering group tours for locals who want to explore their own land and enjoy entertaining company while they do it. "Millions of international guests visit SA and we as locals lag behind," says its founder Penny Ndlela, who believes this is the country’s first domestic tour group operator. "I think it comes from our upbringing. Whether you are Afrikaans, Zulu or Xhosa you’re always told the best crockery is for visitors and you eat off the cheap stuff, and we’ve done that with our tourism. Or we say there’s nothing great, it’s not safe and we go somewhere else." Soul Traveller has operated since 2012, running group tours for churches and other organisations wanting to visit Israel, Egypt, India and Tur...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.