Lamborghini entering a new era with authentic sports car DNA
Mark Smyth spoke with Lamborghini’s head of research and development about the Urus and future challenges
Frankfurt Motor Show was dominated again by talk of electrification, batteries, alternative mobility solutions and car-sharing. But throughout the Volkswagen Group hall were examples of traditional performance. Audi had its rear-wheel drive R8, Bentley had its new Continental GT and Bugatti had the Chiron. Between them all was Lamborghini. The company revealed its Aventador S roadster but that will not be the big news for the company from Sant’Agata this year. That accolade will go to the Urus, the company’s first proper SUV. Yes, it had the LM002 back in the 90s but that was a utilitarian vehicle in the style of Hummer and not in keeping with the luxury SUVs of today. Maurizio Reggiani, head of research and development at Lamborghini, said that the Urus posed a big challenge for him and his team. He says that "after several modifications, we have the same DNA as Lamborghini" in the new model, which is due to be unveiled on December 4/5. "It is essential that it has the DNA of Lambo...