The true value of business supporting the arts is much more than monetary. The arts are a peculiarly human phenomenon. For as long as we have been around, we have expressed ourselves creatively — through the visual arts, music, dance, theatre, physical performance, architecture, fashion and design — touching the hearts and pricking the consciousness of those around us. We are surrounded by artistic creativity in all its manifestations and it influences our lives in ways that we perhaps don’t fully appreciate. We watch it, we listen to it, we wear it, we touch it, use it and we go inside it. Far from the notion that art is in some way elitist, we all have the right to enjoy it, criticise it, appreciate it and, indeed, openly engage with it. We are entitled to have an opinion, even if it is to be unsure what to think or feel about it. This goes to the heart of what the Basa Awards, which reward companies for their art partnerships, are all about: making art accessible to everyone. In ...
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