It’s a Friday afternoon in downtown Joburg’s Maboneng Precinct, and a colourful throng of people is filling the outdoor seats of restaurants and bars. Young professionals are decompressing over a post-work glass of wine, and students are sinking into what might be their fourth beer. Among the diverse crowd, the only common denominator is a carefree vibe — everyone seems to be having a good time. It’s a scene that wouldn’t have been imaginable in downtown Joburg until five or six years ago. Once an abandoned area fraught with crime, Maboneng has become a thriving inner-city hub — and the most dynamic part of town. The area has evolved substantially over the past decade, but the January ribbon-cutting of Hallmark House, a slick hotel and residential complex, marks a pivotal moment, making this once-downtrodden part of town a prime spot for both locals and overnight travelers. The neighbourhood’s revitalisation is a well-told success story, which comes courtesy of the young entrepreneu...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.