CARIBBEAN CRUISE
Diet company aims to make wellness plain sailing
Weight Watchers International joins forces with a purveyor of expansive buffets to market the ultimate diet cruise, writes Justin Bachman
In early May, Weight Watchers International is hosting a seven-night, wellness-themed Caribbean cruise aboard the 4,300-passenger MSC Divina, sailing from Miami. A company dedicated to weight loss is joining forces with a purveyor of expansive buffets to market cruising as a viable holiday for people aiming to shed kilograms. As Weight Watchers transforms into a health-and-wellness company from a weight-loss enterprise, the idea of embarking on its first cruise was a logical thing to do, says its vice-president of products, licensing and e-commerce, Ryan Nathan. The typical Weight Watchers member is female, from 40 to 60 years old, with an average household income slightly above the average. The cruise "is not a slim-down camp", Nathan says, and the company is setting no goals for members from the cruise to lose weight, maintain weight or keep any gain to a minimum. Despite the abundance of food, drink and sloth that mass-market cruise lines sell, a week in the Caribbean also offers...
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