Integrative medicine began as a formal movement in the 1990s as public awareness of alternative therapies grew and a study revealed that one in three people in the US had used one. The movement’s aim is to treat the whole person, rather than a symptom or disease. So, for example, at the Advanced Integrated Medical Centre in Houghton, Johannesburg, there are, apart from the specialist doctors, a nutritionist, chiropractor, colonic hydro therapist, yoga classes and lifestyle management workshops. At the Integrative Medical Centre in Bryanston, there is also a sexual health specialist, physiotherapist, integrative nutritionist, stem-cell innovator and a compounding pharmacy where custom-designed remedies are dispensed. Specialist physician and integrative medicine practitioner Dr Craige Golding founded the Advanced Integrated Medical Centre with Dr Mahomed Bux in 2014, after having an epiphany that most conventional pharmaceuticals did not tackle the causes of illness, but merely treat...

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