In November, "wellness in the wilderness" was identified as the most significant new trend to emerge in African travel by the World Travel Market Global Trends Report 2016. The concept combines a traditional safari with activities such as yoga, meditation and spa treatments. Such experiences, the report said, are typically booked by older, moneyed holiday makers yearning for "more than just a typical African getaway"– these travellers want to "gain life-enhancing skills through mindful activities that can be applied to everyday life, offering a richer holiday experience". The emergence of this trend in Africa has been a long time in coming. The New York-based Pravassa, which claims to be the world’s first wellness travel company, was founded by Linden Schaffer in 2009, when she traded a fashion career to take travellers on "healthy experiential journeys" to the likes of Vietnam and Costa Rica. Pravassa’s success forms part of a groundswell that has seen the global growth of wellness...

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