Power of the R250bn ‘pink rand’ economic force revealed
New report offers valuable insights for businesses to tap into growing power of “pink rand”
28 October 2024 - 05:00
The buying power of SA’s LGBTI+ community tops quarter of a trillion rand, a new report shows, revealing the annual economic influence of the minority group as consumers, employees and business leaders.
The 72-page report titled Size Matters and published by the Other Foundation, quantifies the size of the LGBTI market for the first time since the 2017 estimate that pegged the value of the market at R53bn to R204bn. It polled 400 respondents, ensuring a margin of error of 4.9% and estimating the population size of the community at between 1.65% and 6%. ..
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.