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Surging food inflation is pushing SA consumers to the brink and forcing many to cut items such as fresh milk and vienna sausages from their list of essentials, according to a report from market-research and global consulting company NielsenIQ.

Consumer inflation’s acceleration to a 13-year high is being clearly reflected in shopping patterns, the market-research firm said in its latest SA retail report, with sales volumes of items such as frozen meat and cooking oil starting to show significant declines as surging prices bite...

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