Attractive offers by vehicle manufacturers is one of the reasons for the aggregate year-on-year increase in domestic vehicle sales in the month of September, the fourth successive month in which volumes have risen. Purchases were made despite the sluggish economy, which slipped into recession during the year, and despite the pressures on household income. Wesbank head of brand and communication Rudolf Mahoney believed that customers were finding better value in the new car market because manufacturers were offering fantastic marketing deals. He said the results were positive and indicated a “remarkable recovery” in the market over the past few months, specifically in the passenger and light commercial vehicle segments. While listed car prices had not been reduced much, Mahoney said manufacturers were pumping money into the market in the form of special deals. This was sufficiently attractive to counteract the negative pressures on household income. The good deals on offer made the ...
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