South Africans are not counting cents when it comes to scents.Latest market research from Euromonitor has found that deodorant is considered an essential item in SA‚ largely because the country is hot and parts of it humid."Deodorants are considered important products‚ given the country’s hot climate. As a result‚ despite the economic situation in the country‚ deodorants remain an essential part of consumer shopping baskets‚" Euromonitor researchers said.Deodorant sales grew by 8% in the last financial year‚ with deodorant creams being the most popular in the range. But body wash‚ shower gel and liquid soap have a greater appeal to higher and middle-income groups‚ the research found. "With the current economic situation‚ price-sensitive consumers are cutting down on non-essential items or waiting for price promotions to stock up‚" Euromonitor said.Consumers are also trading down to economy brands when it comes to hair removers‚ bleaches‚ women’s razors and blades. But‚ according to ...
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