CONSUMER RESEARCH
Shoppers doing more with less amid recession
Bath foam and bath salts, along with double-ply tissues, are just some of the items that have fallen off shopping lists as consumers attempt to make their money stretch in the recession
Bath foam and bath salts, along with double-ply tissues, are just some of the items that have fallen off shopping lists as consumers attempt to make their money stretch in the recession.Research by BMI, a research house specialising in consumer and industrial trends, said the need for frugality had led to shoppers no longer purchasing certain items.BMI Research CEO Gareth Pearson said savvy consumers had been adapting their purchase patterns as food, petrol and other living costs crept up over the years."In-store, consumers have made product substitutions and downsized on products they normally purchase. Consumers would rather buy frozen vegetables, which last longer, instead of fresh produce," he said.Pearson said behaviour changes also showed that best-loved brands had been swapped for cheaper brands and, increasingly, house brands."Many consumers have begun buying brands they previously chose not to buy because of the perceived value these brands now offer in helping them save mo...
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