After years of speculation, Citroen is leaving SA. Peugeot Citroen SA MD Francis Harnie confirmed that the famous chevron-wearing marque will no longer be available in the country. “Although we will concentrate on the Peugeot brand, both Citroen and DS customers will be looked after,” Harnie said. “Each dealership will retail Peugeot models, but will all offer the entire after-sales service to customers of all three brands. Citroen parts will be handled as Peugeot parts in the future.” The decision comes as no surprise. This year, Citroen has sold just 440 vehicles in the country and had already said it will not bring its vital new C3 model to our shores. Its withdrawal comes at a time when the brand is actually enjoying a resurgence elsewhere in the world. Citroen is the most recent brand to leave the country, after the departure of Daihatsu, Dodge and Chrysler. Director at the National Association of Automobile Manufacturers of South Africa (Naamsa) Nico Vermeulen said that it was...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.