Q&A: The case for commerce media

Gil Sperling, cofounder and co-CEO of Flow, is pushing for businesses to use what they know about their customers as a tool to deliver personalised targeted advertising through online platforms. 

Flow, is a local marketing and advertising technology company that raised $4.5m (about R78m at the time) in funding in 2022. The company counts Woolworths, PriceCheck, Vodacom, VW, Land Rover, USN and Old Mutual Insure as clients. ..

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