PODCAST | Tech marketing and PR in focus

Judith Middleton, CEO of Duo Marketing and Communications, joins host Mudiwa Gavaza to discuss the evolution of public relations in the technology sector is the focus of this edition of Business Day Spotlight. 

The agency recently launched a new specialist division, DUO Global Studio, which aims to provide tech agencies and brands worldwide with “outsourced content, design and digital campaigns”.

Middleton says the unit was created “to address the growing need for experienced technology writers, designers and digital specialists by its partner network across the world.”

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Middleton is positioning the new division to offer specialised technology digital marketing and public relations (PR) content at cheaper rand-based pricing, “providing high-quality content, design and digital solutions for tech agencies and brands who are struggling to source top talent”.

Topics of discussion include Duo’s business model and history; the evolution of public relations in SA; the opportunity for doing international projects from SA; and the arrival of technology in the sector. 

Middleton also outlines shift to digitalisation from traditional PR; what it means to provide relevance to the local environment; and how the local industry has performed in recent years. 

Business Day Spotlight is a MultimediaLIVE Production. 

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