AI agents will soon make buying decisions for consumers, Prosus says
Agentic e-commerce refers to AI agents making autonomous purchasing decisions for buyers and sellers
10 February 2025 - 10:33
Technology investor Prosus estimates that the e-commerce industry is at the cusp of a fundamental shift that will see AI agents and systems being able to do autonomous buying decisions on behalf of consumers.
“As AI enters the marketplace ecosystem, we’re already seeing the next frontier: agentic e-commerce, where AI agents will make autonomous purchasing decisions for buyers and sellers,” the Naspers subsidiary said in a new report, done in collaboration with Dutch research firm Dealroom.co. ..
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