MultiChoice and its sports broadcast arm have officially entered SA’s sports betting market with new a platformthat the group hopes will entice more people to its pay TV service, while deterring existing customers from cancelling their subscriptions. 

The group is using its tie in with SuperSport, Africa’s largest sports broadcaster, to stand out in an already crowded, but growing, market. ..

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.