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FlexClub car subscription serves as a bridge between car rental and auto retail. Picture: REUTERS
FlexClub car subscription serves as a bridge between car rental and auto retail. Picture: REUTERS

Subscribing for a car instead of owning or leasing it is the focus of this edition of the Business Day Spotlight.

Our host Mudiwa Gavaza is joined by Tinashe Ruzane, co-founder and CEO of FlexClub. 

Founded in 2018, FlexClub is a technology-backed start-up that allows people to subscribe for a car, as opposed to renting, leasing or owning. 

Ruzane says this model is a hybrid between renting and leasing.

Join the discussion: 

Avis recently put FlexClub in charge of part of its fleet, an indication of the business model’s growing adoption from more traditional players in the sector.

Mudiwa Gavaza. Picture: DOROTHY KGOSI
Mudiwa Gavaza. Picture: DOROTHY KGOSI

Ruzane details the company’s evolution from catering to Uber drivers at its founding, to now having more than 90% of customers being consumers. In addition, he explains how Covid-19 and the lockdowns shifted the consumer’s mindset about vehicle financing. 

Topics of discussion include: FlexClub’s business model, the rationale behind people subscribing to a car, shifting consumer behaviour, challenges of car ownership and financing for consumers, the technology behind the platform, and an outlook for the business. 

Engage on Twitter at #BDSpotlight

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 Business Day Spotlight is a MultimediaLIVE production.

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