MTN changes its look
Group CEO Ralph Mupita says part of the company’s focus is on youth
28 February 2022 - 14:50
MTN has changed its branding for the second time in 26 years, resulting in a new look as part of its strategy to 2025.
The group’s share price has more than doubled in the past 12 months, and it said the branding is “an extension and visual representation” of its Ambition 2025 strategy, which mainly aims to cut costs, reduce debt, exit troublesome countries and grow new lines of revenue. ..
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.