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A Vodafone mobile phone store in London, Britain, January 17 2022. Picture: JASON ALDEN/BLOOMBERG
A Vodafone mobile phone store in London, Britain, January 17 2022. Picture: JASON ALDEN/BLOOMBERG

London — Telecom firms Vodafone and Iliad are in talks to strike a deal in Italy that would combine their businesses in a bid to end cut-throat competition in the eurozone’s third-biggest economy, sources familiar with the matter told Reuters.

Discussions between the companies are ongoing and both are studying ways to clinch a tie-up, the sources said, on condition of anonymity.

Iliad, which will make its wireline broadband debut in Italy on January 25, is working with investment bank Lazard on its strategic plans in Italy, one of the sources said, cautioning that a deal is not certain.

If successful, a deal would create a telecom powerhouse with a mobile market penetration of about 36% and combined revenues of nearly €6bn.

Iliad and Vodafone declined to comment, while Lazard was not immediately available for comment.

Iliad, led by billionaire founder Xavier Niel, has been reviewing options to expand in Italy in recent months as it seeks to take advantage of deal fever in Italy’s telecom industry to accelerate consolidation and cease a price war that has been slashing its margins, the sources said.

The discussions come as incumbent Telecom Italia is still assessing a €10.8bn takeover approach from US fund KKR aimed at taking Italy’s biggest phone group private.

Niel, who founded Iliad in 1990 and sits on KKR’s board as an independent board director, wants to play kingmaker in the fragmented Italian telecom market where he started an aggressive price war in 2018 when Iliad made its first foray in Italy.

Industry executives have repeatedly urged to pursue telecom mergers that could unlock cost synergies and lift margins by cutting the number of mobile operators in Italy — TIM, Vodafone, WindTre and Iliad — to three.

Iliad’s Italy boss, Benedetto Levi, said on January 13 that the French firm is open to buying a rival operator. “If a company, as a whole or in part, becomes available on the market we will consider it without any preconception,” he told financial daily Il Sole 24 Ore.

Vodafone boss Nick Read said on November 17 that consolidation is needed in Europe, particularly in Italy, Spain and Portugal where “all players are suffering”.

Vodafone has annual revenue of about €5bn in Italy and a 28.5% market penetration among mobile phone customers, according to Italy’s communications watchdog, Agcom.

Iliad is much smaller, with its Italian unit reporting €674m in annual revenue in 2020 and a mobile market share of about 7.7%, according to Agcom. But the company has fared well during the pandemic, with third-quarter sales up 21% to €207m in 2021.

Any tie-up between the two firms would need to win the blessing from both Rome — which sees the country’s telecom infrastructure as an asset of strategic interest — and European antitrust regulators, which ruled against previous merger attempts in Europe including Three’s takeover of Britain’s O2 in 2016, one of the sources said.

Iliad itself was allowed to enter Italy as part of the remedy package that Vimpelcom and Hutchison negotiated with European regulators to combine their Italian mobile operations in 2016 without altering the number of existing players.

In 2021 Niel made a €3.1bn offer for full control of Iliad and subsequently delisted the company from the Paris stock market, signalling his intention to turn the group into a “leading telecommunications player in Europe”.



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