Users in the rest of Africa join MultiChoice at a faster rate than locals
Group adds a million subscribers, driven by major sporting events and local content productions
Earnings at MultiChoice, which has been working to grow its customer base outside SA, dropped by as much as 45% for the six months to end-September, driven in part by higher operating costs, the group said on Thursday.
The group added 1-million 90-day active subscribers to end the period with 21.1-million subscribers, an increase of 5% year on year. It was able to add subscribers at a faster rate in the rest of Africa driven by “major sporting events and successful local content productions”, compared with its home market where pressure on consumers resulted in a slowdown in additions. ..