Karooooo ramps up marketing even as growth streak continues, pushing Asia expansion
Karooooo, the holding company for Cartrack, saw interim profits come under pressure from increased marketing costs, but it expects to benefit
15 October 2021 - 08:21
UPDATED 15 October 2021 - 10:17
Karooooo, the new holding company for vehicle recovery and fleet management group Cartrack, says it is focused on growing its business in Southeast Asia as lockdown restrictions loosen up, allowing it to beef up its effort to chase a market of over 100-million potential customers.
The company says Covid-19 and social unrest in SA failed to derail its rapid subscriber growth, with numbers up by a fifth in its first half ending August. Now the focus is on further expansion, particularly in Asia...
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