TikTok the next to mix social media app with shopping
TikTok has begun working with merchants in the UK and other markets on ways to sell directly to millions of users within the app, sources say
11 May 2021 - 16:20
Hong Kong — ByteDance’s TikTok is working with brands including streetwear label Hype to test in-app sales in Europe, a move that will intensify its competition with Facebook. and further blur the line between social media and online shopping.
The popular video app is hoping to replicate abroad the success of its Chinese-only cousin Douyin, which racked up $26bn of e-commerce transactions in just its first year of operation. TikTok has begun working with merchants in markets including the UK on ways they can sell products directly to millions of users within the app, people familiar with the matter say...
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