Q&A: Google’s new technology to protect user privacy online
Technology will allow advertisers targeted ads while minimising concern of people using internet
Google says it has developed an effective privacy-focused replacement for third party (3p) cookies — small pieces of data that help to identify internet users — which advertisers have typically used to track people online as a way to serve targeted ads.
Regulators around the world have been scrutinising Google and global internet giants including Facebook and their stance on online privacy. ..