Mobile operator Cell C, which is yet to complete a long-awaited recapitalisation of its business, says its strategy of focusing on more profitable customers is bearing fruit — the average revenue per prepaid customer (arpu) increased by almost a third in the year to end-December. 

Cell C, which is in the middle of trying to turn its business  around, which involves a recapitalisation of its operations and new network strategy, is choosing to rather focus on building a loyal base of customers that will ultimately spend more, thereby increasing the coveted arpu. ..

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