Vodacom drops data prices to increase traffic volumes
About a year since Vodacom first heeded calls from competition authorities to make mobile data more affordable — dropping prices by up to 40% — SA’s largest mobile operator has announced further cuts, hinting at a trend towards lower prices for consumers.
Last year, Vodacom and MTN — after a lengthy investigation by the Competition Commission — were forced to drop mobile data prices by as much as 50%, eating into their margins. That, together with a Covid-19 lockdown that increased demand for internet services, resulted in increased traffic across the networks, which has helped offset the expected revenue decline...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.