MTN wins in customer sentiment analysis, as Rain comes last
BrandsEye concluded that poor customer service in the telecommunications industry is systemic
24 March 2021 - 13:57
MTN and its network quality was the clear brand favourite, according to a customer analysis of over two-million social media posts about five telecommunications companies, with newcomer Rain attracting the highest level of negativity.
BrandsEye, in partnership with Deloitte Africa, analysed social media posts on Twitter, Facebook and Instagram, using software and humans to detail the reputational risks and opportunities facing telecommunications companies. ..
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.