After losing more than a third of its customers in the past year, Cell C says its focus on profitable subscribers is starting to bear fruit.

Compared with the first six months of 2019 when Cell C, which is yet to make a net profit since its launch in 2001, had about 16.3-million subscribers, that number has fallen to 11.7-million. SA’s fourth-largest mobile network operator is choosing to rather focus on building a loyal base of customers that will ultimately spend more, thereby increasing the coveted average revenue per user (ARPU). ..

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