After losing more than a third of its customers in the past year, Cell C says its focus on profitable subscribers is starting to bear fruit.

Compared with the first six months of 2019 when Cell C, which is yet to make a net profit since its launch in 2001, had about 16.3-million subscribers, that number has fallen to 11.7-million. SA’s fourth-largest mobile network operator is choosing to rather focus on building a loyal base of customers that will ultimately spend more, thereby increasing the coveted average revenue per user (ARPU). ..

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now