Telkom will rebrand and repurpose the almost 70-year-old Yellow Pages into an online marketplace as part of an effort to capitalise on the growth of e-commerce and grow new revenue streams.

As mobile operators in Africa increase their investments in fintech services, mainly focusing on mobile payments, the fixed-line operator has decided to go in a different direction as a way to earn new revenue streams to offset the continued decline in Telkom’s legacy copper line business.

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