What3words, a British start-up that says it can find any location on the planet using three words, has signed a deal with mobile operator Vodacom to zero-rate its location platform in its latest move to shake up the traditional address system.

The start-up first came to prominence in SA in 2019 when emergency services group ER24 started to use the what3words mobile phone application to deploy emergency services to remote parts of the country using their unique location system...

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