Cell C to focus on profitable customers as prepaid subscriber base falls 21%
23 March 2020 - 20:23
SA’s third-largest mobile operator, Cell C, says it is focusing on attracting and maintaining lucrative customers, even as its base was eroded by almost a fifth over the past year.
“Though there was a decrease of 2.9-million prepaid customers, a 21% drop in the 12 months to 2019, the margin on our existing customers is better as a result of acquiring profitable customers and not signing on a customer at any cost,” Cell C CFO Zaf Mahomed said. Total subscribers fell 16% from 17.2-million in 2018 to 14.4-million in 2019...
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