MTN’s mobile money service gets a new and improved second pass
MTN is targeting 1-million users with MoMo in SA initially, but what lessons has it learnt in gaining 30-million users across the continent?
As MTN officially launched its mobile money offering, MoMo, in SA for the second time on Thursday, the big question for the operator is if all the lessons learnt in gaining 30-million users across other African countries will be enough to tackle a highly competitive local market.
Godfrey Motsa, MTN SA’s CEO, is optimistic, saying if the operator can successfully do it in Swaziland, it can be replicated in SA. In that country, MTN has 1-million subscribers, nearly 40% of which are already using the operator’s platform to make and receive payments. This is despite the big banks also having an established presence in this market. Motsa also highlighted Ghana and Uganda as countries where MoMo has done well for MTN. ..