Netflix slashes prices in India in the first salvo of streaming price war
Soaring costs are expected to damp demand for video on mobile phones, the most common way to watch for Indians
23 December 2019 - 14:52
Netflix and its rivals are facing a price war in India as a jump in the cost of watching video on mobile phones threatens to slow demand in what is shaping up as a key growth market globally for streaming.
The country’s three wireless carriers hiked data tariffs by as much as 41% earlier in December, leaving some customers in India, where most streaming is done on phones, with less to spend on entertainment services such as Netflix, Apple’s TV+ service — which debuted there in November — and those of local competitors. ..
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