Seoul — Samsung Electronics is retrieving all Galaxy Fold samples distributed to reviewers, a person with direct knowledge of the matter said on Tuesday, as the firm smarts from the reputational blow of postponing the launch of its first foldable smartphone. The South Korean tech giant met with embarrassment ahead of the device’s US release on April 26, with a handful of technology journalists reporting breaks, bulges and blinking screens after just a day’s use. However, the setback for the $1,980 niche device is trivial compared to the Galaxy Note 7 debacle of 2016, when exploding batteries forced Samsung to scrap the flagship model at huge cost. Galaxy Fold shipments this year are likely to make up less than 0.5% of Samsung’s annual total, analysts and investors said.

PODCAST | Consumers are fed up with Telcos..

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.