Amazon Web Services (AWS) has opened a temporary work and meeting space that connects all its clients with the company’s software developers. The AWS Pop-Up Loft aims to provide customers from large companies, developers, small and medium enterprises and start-ups with technical advice from AWS experts. The start-ups can also take part in a range of activities aimed at finding out how AWS can help to boost their business. Amazon’s chief technical officer, Werner Vogels, said in an interview this week that the idea behind the loft was mainly about education and information sharing between AWS and its customers. “We want to give customers (and potential clients) support and help. [We] also [want] feedback from them about our products. Our partners will also be able to connect with customers,” he said. Feedback from customers will also enable AWS to improve its products and services and create new ones according to clients’ needs, Vogels said. Depending on its success in Johannesburg, ...

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