Beijing — China’s Huawei has launched an unprecedented public relations blitz, thrusting its low-key founder in front of international media as the telecoms company seeks to ease concern among Western nations bent on shutting it out of their markets. The move, with significant personnel change in its 300-strong corporate affairs department, comes as the world’s largest telecommunications equipment maker battles fear of Chinese authorities accessing its infrastructure for espionage. In a 25-minute interview aired late on Sunday — his first with state-controlled China Central Television (CCTV) — Huawei Technologies CE Ren Zhengfei shrugged off the global push against his group, which has repeatedly denied any state links. “If you do [your product] well, there is no need to worry about sales… It would be stupid on their part if they don’t buy,” the 74-year-old said in a one-on-one, adding to three group interviews last week with English, Chinese and Japanese media outlets. “It would be...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now