Media technology company Tritech Media, founded by the Kirsh family, has expanded into the US with the launch of its software business, Colony. This is the company’s second international foray. Its pre-paid distribution business recently opened its doors in India. ColonyLive is a software-as-a-service platform targeted at radio stations and advertisers. It currently represents some 80% of commercial radio stations and 26 community radio stations in SA in addition to radio stations in Botswana, Kenya, Namibia and Zimbabwe. Colony has clinched a deal with Eastlan Ratings, the second-largest ratings agency in the US, which represents more than 1,000 radio stations across 90 radio markets, including affiliates. Colony’s software product provides on-air presenters with a real-time, customised dashboard to easily segment, search, view and respond to all interactions and campaigns across mobile, internet and other digital channels. Data from all interactions with listeners is analysed to p...

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