Price cuts help Vodacom attract more subscribers
Cutting prices helped Vodacom grow its South African prepaid subscriber numbers by 10%, the cellphone network said in its June quarter report released on Tuesday morning."Contract customer revenue growth has recovered from declines in previous quarters," Vodacom CEO Shameel Joosub said in the operating update.Vodacom grew its prepaid subscribers to 37.7-million at June 30 from 34.2-million the previous year.Its monthly average revenue per user (arpu) declined by 5.2% to R55 from R58. But the drop in arpu was offset by the addition of 1.4-million more customers, helping it grow its overall South African prepaid revenue by 5.5% to R5.8bn during the June quarter from the matching quarter in 2017. Prepaid revenue nearly caught up with contract revenue, which grew 0.8% to R5.9bn.Vodacom grew its contract subscribers by 5.9% to 5.4-million while arpu declined 2.3% to R384 from R393/month in the previous year’s June quarter.Its overall South African subscriber numbers grew 9.5% to 43-milli...
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