Britain’s biggest telecoms company BT initiates turnaround
London — Britain’s biggest telecoms company, BT, aims to reinvigorate its unloved brand by combining the strengths of its fixed-line and mobile networks, it said on Wednesday. It is an attempt to jump-start a stalled turnaround under embattled CEO Gavin Patterson, whose efforts to transform BT into a modern communications provider have been undermined by regulatory issues, pensions and accounting fraud, which have led to investor disquiet as its share price tumbled to five-year lows. On Wednesday it set out a strategy from consumer boss Marc Allera to offer seamless services such as supercharged broadband to provide customers with faster speeds and a hub offering the best TV content to counter BT’s image of a former telecoms monopoly dogged by bad customer service. "The way our customers feel about BT needs to evolve, needs to change," he told reporters. BT, which runs the country’s biggest broadband network, bought market-leading mobile operator EE in 2015 as part of its drive to m...
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