MUSIC STREAMING
Spotify seeks content deals as it enters SA market
Spotify, the world’s biggest music streaming company, is in talks with local mobile operators about content partnerships, according to Claudius Boller, Spotify’s MD for the Middle East and Africa. The Stockholm-based company, which has equity ties to Naspers’s associate company Tencent, launched in SA on Tuesday, a decade after it was founded. Naspers and Tencent launched a similar product in SA, Joox, in August 2017. While no firm agreements had been reached, Boller said, "we are in deep talks with the telecom operators at the moment to present offers in the market that help the music audience connect faster and better". Tie-ups between content platforms and mobile operators have become commonplace in SA, where the cost of data is perceived as being high. Telkom, for instance, has teamed up with a handful of video and music streaming platforms to offer customers on certain packages zero-rated access to this content. Its content partners include Google Play Music, Apple Music and Si...
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