Netflix, a video-streaming service that competes with MultiChoice in Africa, is expected to take some time to gain a meaningful foothold on the continent, says Jeffrey Wlodarczak, CEO of the New York-based Pivotal Research Group. "I am quite conservative on Africa. By 2020, I am only assuming a total of 500,000 Netflix subscribers [across the continent] and about 1-million by 2024," said Wlodarczak. Owing to low penetration rates of fast and affordable internet, Africa accounts for a tiny proportion of Netflix’s subscriber base. Netflix does not provide user numbers by region. Wlodarczak predicts that Netflix will have as many as 250-million international — or non-US — subscribers by 2024. This is from 62.8-million in December 2017. Thanks to strong results, Netflix’s market capitalisation recently overtook the value of MultiChoice parent Naspers. Its share price is up as much as 69% in 2018 alone. Netflix said in January it added 24-million subscribers in 2017, bringing the total b...

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