Netflix, a video-streaming service that competes with MultiChoice in Africa, is expected to take some time to gain a meaningful foothold on the continent, says Jeffrey Wlodarczak, CEO of the New York-based Pivotal Research Group. "I am quite conservative on Africa. By 2020, I am only assuming a total of 500,000 Netflix subscribers [across the continent] and about 1-million by 2024," said Wlodarczak. Owing to low penetration rates of fast and affordable internet, Africa accounts for a tiny proportion of Netflix’s subscriber base. Netflix does not provide user numbers by region. Wlodarczak predicts that Netflix will have as many as 250-million international — or non-US — subscribers by 2024. This is from 62.8-million in December 2017. Thanks to strong results, Netflix’s market capitalisation recently overtook the value of MultiChoice parent Naspers. Its share price is up as much as 69% in 2018 alone. Netflix said in January it added 24-million subscribers in 2017, bringing the total b...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now