Apple’s AirPods earphones have been a surprise hit. Now, the company is planning a push into the high end of the market. The technology giant is working on noise-cancelling, over-ear headphones that rival headsets from market leaders such as Bose and even the company’s own Beats by Dre brand, according to people familiar with the product’s development. The company plans to launch the headphones as early as the end of 2018, but has faced development challenges that might push back the release, the people said. Work on the Apple headset has been on and off over the past year. The company encountered similar problems with the HomePod during its development, including multiple redesigns, according to the people. It’s possible Apple will redesign the headphones again before launch, or scrap the project altogether, they warned, asking not to be identified discussing private development work. An Apple spokesperson declined to comment. The latest plans call for headphones targeting the high...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.