Snapchat app maker establishes African sales partnership in SA
Snap, the makers of the hugely popular Snapchat app, are the latest of the global social media firms to open their African office in SA.Snap has partnered with Ad Dynamo, its authorised sales representative with the ability to sell Snapchat advertising in SA, Business Day can exclusively disclose.Ad Dynamo, which already has a similar arrangement with Twitter, calls itself "Africa’s largest digital sales house, operating across sub-Saharan Africa".Used by more than 180-million people every day, Snapchat is the current hit favourite app for the world’s youth.This comes as Facebook is predicted to lose users in the key 12-17 years and 18-24 years age groups, by research firm eMarketers. "This year, for the first time, less than half of US internet users ages 12-17 years will use Facebook via any device at least once per month," it said in a report.Google’s 2007 opening was the first of the major international tech and social media operations on the continent, while Facebook opened the...
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