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Video streaming is fast becoming a new battleground for mobile operators, which are racing to grow their data businesses to offset the decline of traditional voice revenues. While online streaming was "yet to go mainstream", rising smartphone penetration and increasing data speeds would fuel the growth of the business, said MTN SA corporate affairs executive Jacqui O’Sullivan. To encourage customers to stream more content, MTN is promoting locally made short video clips. "Short-form content, with a key focus on niche and local content, has and will continue to move customers to streaming video platforms," O’Sullivan said. The company’s MTN Shortz platform allows local-content providers to distribute their content to the mobile operator’s customers. MTN also has a partnership with international short-video aggregator Vuclip. Telkom was persuading customers to watch content online by reducing data costs and making some content free on certain packages, a spokesperson for the company s...

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