NEW BUSINESS
How Ansys plans to tackle consumer protection
JSE-listed technology group Ansys has started building a consumer business focused largely on products that protect personal information, according to CEO Teddy Daka. "The idea is to scale it and to give it its own character … because our business is not designed around B2C [business to consumer], it’s designed around B2B [business to business]," he said. Ansys, which was initially established as a defence firm, is predominantly focused on making products for companies in the rail, mining, industrial, telecommunications and defence sectors. Its foray into consumer products includes the launch of a password "vault" in the form of a USB device that allows consumers to store and synchronise up to 2,000 passwords. "At the moment we are selling it via the internet but [Ansys’s marketing team] is looking at how they can take it further once we do a hard launch through other distribution channels. It’s a product that is scalable, you can put it on Amazon or Takealot because it’s plug and p...
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