Cell C has added another virtual network operator (MVNO) to its network that will further boost its revenues and provide choice to consumers. The company said on Friday that British-based mobile services provider Lycamobile would use its network to provide voice calls, text and internet data services. It becomes the seventh entity to use Cell C’s network to offer mobile services. The network-roaming model lowers the barrier to entry for new entrants and also boosts sales for the network provider. The companies on Cell C’s network include Virgin Mobile, FNB Connect, mrpMobile and SmartMobile, with more than 1-million subscribers in total. SA is Lycamobile’s first entry into sub-Saharan Africa. The company was started 11 years ago and operates in 23 countries. It has 15-million customers. Lycamobile group chairman Allirajah Subaskaran said "as one of the most influential and technologically advanced countries in the region, SA is a natural choice for Lycamobile, as we continue to expa...

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